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EA Sports FC 26
Client
EA Sports x Twitch
Role
Creative Strategist, Creative Direction
Market
Global
For EA Sports FC26 to succeed, EA needed more than fixes. It needed fans to validate every gameplay improvement - publicly, loudly, undeniably.
Enter the EA Sports FC26 Stadium — a ground-breaking Twitch experience where the community didn’t just react to the game, they co-created it.
Powered by a first-of-its-kind EA Sports FC™ 26 Fan Extension, they went head-to-head in weekly skill challenges — from Dream Goal to Free Kick Magic — uploading clips and rating the best moments. Every vote counted. Every upload scored. Creators and voters both earned points, with global leaderboards awarding bragging rights and other perks.
The EA Sports Twitch channel was transformed into a living EA Sports FC26 Stadium, supporter chants rising as fans became avatars, triggered Mexican waves, unlocked an exclusive global EA Sports FC26 GOAL Emote and tracked the competition in real time.
The EA Sports FC™ 26 Fan Extension served as the community’s home ground — a seamless experience available 24/7 inside the Stadium and activated by FC26 streamers when they went live on their Twitch channels. Every clip uploaded, viewed, or voted on celebrated the fans and the game’s evolution.
