My Work

About Me

I've spent 15+ years leading brand partnerships and creative strategy for global advertisers, media platforms, challenger businesses, and mission-driven founders.

From leading creative strategy at Twitch and launching culture-shaping platforms like Tasty to partnering with Vinted, Amazon, Microsoft, Diageo, Mondelez, and the UK Government, I help cross-functional teams turn ambition into experiences that resonate at scale, generating millions of views, driving growth, and building long-term brand equity.

But titles and outputs don't define my contribution.

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What I am known for is raising creative standards: bringing clarity to complexity, unlocking stronger thinking in teams, and pushing ideas beyond their first, safest form, through collaboration and innovation.

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As a certified Leadership Coach (accredited by the European Mentoring & Coaching Council), I bring the same curious and enthusiastic coaching mindset to creative environments, elevating talent, strengthening confidence, and leading teams that consistently produce exceptional work.

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Originally from Portugal, raised in Switzerland, and based in the UK for over 20 years, I speak five languages fluently, but I don’t talk (or write) about myself in the third person. I value perspective, positivity, and discipline. Outside work, I’m endlessly curious about people, cultures, and what makes us tick, connect, and have more fun.