My Work

About Me

Whether leading creative strategy at Twitch, launching culture-shaping platforms like Tasty, or growing small businesses such as Planty, I bring perspective, energy, and originality to every project.

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With over 15 years of experience, my work spans global consumer brands, media platforms, challenger companies, and mission-driven founders. I’ve shaped award-winning campaigns, led high-performing cross-functional teams, and helped brands including Vinted, Amazon, Microsoft, Samsung, Mondelez, Diageo, 20th Century Fox, and the UK Government build authentic audience connections and measurable impact. From campaigns generating millions of social views to partnerships driving global brand growth, I focus on results that matter.

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I’m also a certified Leadership Coach, accredited by the European Mentoring & Coaching Council, and bring the same curiosity, mentorship, and coaching mindset to creative teams as I do to clients and founders, always with an eye on positive social impact.

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Originally from Portugal and raised in Switzerland, I’ve spent the last 20 years in the UK. I speak five languages fluently, but I don’t write about myself in the third person. Outside work, I’m endlessly curious about people, cultures, and what makes us tick, connect, and have more fun.