Tango Cash Stash

In the 90s, Tango wasn’t just a drink. It was a riot in a can: loud, cheeky, impossible to ignore. How do we make Gen Z feel that same thrill for this once-iconic brand to reclaim its cultural edge?

Brand fatigue isn’t a lack of awareness. It’s a loss of momentum. When stories stop evolving, audiences stop caring. In an age of disposable influencer moments, lasting cultural impact comes from co-creating a story arc that unfolds with a community over time.

In a first-of-its-kind Twitch takeover, we partnered Tango with top UK streamer Jack Manifold and his community in a 3-part saga that amplified the brand’s irreverent energy through daring, interactive stunts. From a live manhunt in Brighton to chaotic mini-games powered by viewers, each stream advanced the story and deepened the audience’s connection, turning co-creation into a cultural movement.

We didn’t just lift brand metrics, we transformed Tango’s brand fatigue into cultural fire through a live, community-driven arc:
✔️ 608,000 minutes watched — that's over 1 year of engagement,
✔️ 64,000 unique viewers per stream,
✔️ 25,000 chat messages — 4x above benchmark.

Tango’s comeback was complete:
+8.4 “modern & up-to-date” shift in brand perception,
+7.6 in taste perception,
+10.6 in purchase intent,
+31 in branded searches.

That’s how you reclaim your cultural edge with Generation Twitch!