Mondelez x Tasty

I led the brand strategy and creative vision for Mondelez’s presence on Tasty, ensuring brands including Oreo, Philadelphia, and Cadbury were embedded in social-first, conversation-driving recipe content. Working closely with editorial, production, and client teams, I translated marketing objectives and brand identities into platform-native formats that felt culturally relevant at both local and global levels.

By prioritising engagement, conversation, and participation over video views, we created highly shareable content that genuinely resonated with audiences, positioning Mondelez at the forefront of innovative food video stories.