Henderson Seafood

Working as fractional creative and marketing lead, I repositioned Henderson Seafood within contemporary food culture and developed an insight-led creative strategy which I implemented across owned and social channels, moving the brand beyond product messaging into broader conversations around sustainability, ethical sourcing and chef culture.

I directed content collaborations with head chefs at premium partner restaurants including Brunswick House and Eliot's, embedding the brand authentically within progressive hospitality culture rather than conventional influencer marketing. I produced social content and a weekly newsletter as a cultural touchpoint, connecting the brand with its community on seasonal eating, chef culture and the realities of the UK fishing industry, while leading on social planning, CRM strategy and leveraging first-party data to inform performance reporting.

The result was a brand that felt credible, values-led and culturally relevant within the food and hospitality community, contributing to Henderson Seafood's recognition as ActuallyGood©'s inaugural certified supplier, a third-party endorsement of the brand's authenticity, sustainability and ethical approach.